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Friday 29 March 2013

Cloud CRM Customization

There has been a lot of talk around regarding cloud CRM customization. Traditionally cloud based CRM solutions were less flexible compared to the legacy applications mainly because those were offered in a multi-tenant environment and any customization was likely to affect functionalities of other users as well. But, as more companies are adopting cloud based solutions CRM software providers are introducing more and more customization options to their products.

Today business operations have become more complex and it offers difficulties in customizing the software to adjust to the particular needs of an organization. Moreover, often the customization solutions are cosmetic and without really incorporating the changes in a business process. To change the situation, cloud CRM providers are offering easy customization options, which do not require extensive technical knowledge and can be implemented at user’s end.

Cloud CRM customization essentially allows users to:

  • Create, edit and delete templates
  • Create and add custom fields by simply dragging and dropping
  • Create interactive user interface with dropdown menus, check boxes and radio-buttons
  • Generate customized reports based on specific business requirements
  • Personalize dashboards

Tuesday 19 February 2013

Cloud Storage And Cloud Backup: Are They Same Or Different?

Cloud has many definitions. It has different implications to different people. The differences between the varieties of services available on cloud are becoming blurrier and some of the cloud based service providers like it that way. It offers them broader appeal to potential clients but eventually is tainting the market for everyone. Often words like ‘cloud storage’ and ‘cloud backup’ are considered interchangeable but in reality they are ways apart from each other. This article has discussed about the finest differences between cloud storage and cloud backup facilities.


Cloud storage: It is an off-site storing space, hosted and managed by third-party where files are stored to be extracted later. It is a way to store your data in a virtual environment instead of your physical storing location. It saves your information in a remote database and is accessible over the internet.

Cloud storage is when a user accesses the cloud directly through web-based applications. These web-based applications are variants of REST or SOAP interface. Cloud storage targets to offer solutions to highly demanding storage problems of users. It is essentially a platform to provide users facilities of easy sharing of files, documents, photographs etc. It doesn’t offer backup facilities for your documents and not an ideal platform to store your mission-critical data.

  • It helps with managing huge amount of data and scale linearly in capacity to accommodate greater storage demands
  • Make stored data portable and available on-demand across geographical locations
  • Offering a highly resilient platform that is also capable of self healing to ensure stability for a long time
  • Offering a private and secured environment of multi-tenant
  • Offering users a scalable environment with pay-for-use model

Cloud storage component is still evolving and yet to be realized for its full potential. But it has shown ways to resolve the data storing issues faced by the huge amount of data generated every day.

Cloud backup: Cloud backup on the other hand is about creating a copy of your files, documents, financial information etc. in a remote server space or a datacenter where it is stored securely to be accessed when a disaster occurs. The cloud based backup solution is also called BURR or cloud backup, recovery, and restore. Some cloud storage facility also come with backup functionality but they aren’t essentially cloud backup facilities on the whole. A cloud storage service provider doesn’t offer data recovering and restoring facility at event of data loss. BURR by definition is an outsourced data backup, recovering and restoring service offered by a managed service provider (MSP). The data recovery facilities are available for less recent to more recent data (or, most recent data for data without local backup facilities).

As a result, backup services are charged by the amount of data stored; i.e. X amount of dollar for per gigabyte of data per month. It is apparently a more expensive service than cloud storage facilities and some customers tend to confuse between them. But the comparison is moot since the services offered are not of same nature. But clients who are only looking for a storing space to host their data can be better off using cloud storage instead of backup. Cloud backup is a more comprehensive service.

Sunday 30 December 2012

Know your CRM better



Customer management software aims at helping enterprises in streamlining their many-layered business operation through smart software solutions. The idea is to cut through the clamor to make the daily operation easier for both customers and salespersons. As the market is intensifying the demand for specialized CRMs is also on rise. Enterprises now demand for CRM solution that will meet their specific organizational needs and serve the purpose of a complete business tool. As a result a variety of CRM applications are now available in the market and those can be broadly classified as the following:



Analytical CRM: An analytical tool that will let you study customer behavior and therefore, can prove to be a powerful equipment in devising effective marketing strategies.  Retain existing customers and successfully acquire new ones through it. 

Collaborative CRM: Compile all your contacts and create a platform for collaborative data sharing across departments, customers, partners and other key entities. Create an efficient management for pipeline deals.  

Operational CRM: The job of operational CRM is to create a platform for successful interaction with clients. It often is a collection of several contact management tools for cost effective but efficient media based communication.  
 
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