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Showing posts with label CRM applications. Show all posts
Showing posts with label CRM applications. Show all posts

Sunday 30 December 2012

Know your CRM better



Customer management software aims at helping enterprises in streamlining their many-layered business operation through smart software solutions. The idea is to cut through the clamor to make the daily operation easier for both customers and salespersons. As the market is intensifying the demand for specialized CRMs is also on rise. Enterprises now demand for CRM solution that will meet their specific organizational needs and serve the purpose of a complete business tool. As a result a variety of CRM applications are now available in the market and those can be broadly classified as the following:



Analytical CRM: An analytical tool that will let you study customer behavior and therefore, can prove to be a powerful equipment in devising effective marketing strategies.  Retain existing customers and successfully acquire new ones through it. 

Collaborative CRM: Compile all your contacts and create a platform for collaborative data sharing across departments, customers, partners and other key entities. Create an efficient management for pipeline deals.  

Operational CRM: The job of operational CRM is to create a platform for successful interaction with clients. It often is a collection of several contact management tools for cost effective but efficient media based communication.  
 
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