Customer management software aims at
helping enterprises in streamlining their many-layered business operation
through smart software solutions. The idea is to cut through the clamor to make
the daily operation easier for both customers and salespersons. As the market
is intensifying the demand for specialized CRMs is also on rise. Enterprises
now demand for CRM
solution that will meet their specific organizational needs and serve
the purpose of a complete business tool. As a result a variety of CRM
applications are now available in the market and those can be broadly
classified as the following:
Analytical CRM:
An analytical tool that will let you study customer behavior and therefore, can
prove to be a powerful equipment in devising effective marketing strategies. Retain existing customers and successfully
acquire new ones through it.
Collaborative CRM:
Compile all your contacts and create a platform for collaborative data sharing
across departments, customers, partners and other key entities. Create an
efficient management for pipeline deals.
Operational CRM:
The job of operational CRM is to create a platform for successful interaction
with clients. It often is a collection of several contact management tools for
cost effective but efficient media based communication.